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Tuesday, October 1, 2013

Marketing Strategies for the Holiday Season

Don’t miss the window, if you’re just going along and haven’t started getting your marketing strategy for the busy holiday season in motion yet, you just might miss the boat!  I’m sure you know that the stores in the malls are already starting to pull out there seasonal promotional items and set up displays. Costco already has Christmas items out!! Yes, I agree it is way to early for me to see Christmas items in the stores but as an online small business owner I understand that we have to get on board here and be preparing our stores for those early shoppers. People are starting their shopping earlier and earlier it seems. Research shows more and more people are shopping online and this is a trend that surely will only increase with the convenience of it. Who doesn’t want to shop from home in their pajamas!

Have a plan, this is so important here. Take a look at your inventory and assess what you need to bring in to your store.  What are the trends and items that will attract customers to your store front. With millions of online businesses the competition is fierce and just thinking that the customers will come and buy from you without you putting in some big marketing efforts is pretty silly. 

If you had your online store last year, review what items sold well for you and what items didn’t move at all. Decide on what new items to add to your inventory and which ones to promote. Use all available social media platforms that you are active in. Just do it subtly, nobody wants to just see a big push of your items, add something of value when you can. Perhaps offer a sale coupon or a contest.

When using Twitter to market your products remember to include appropriate hash tags, like #holidayspecials, #holidaydeals, #blackfriday, etc. This will help when people are searching for shopping deals. If you use Pinterest regularly be sure to create holiday boards that feature your products. Create unique boards like Christmas decor, holiday t-shirts, Christmas kitchen accessories, you get the idea. Also include prices, Pinterest lets you add this! 

Well I hope this has given you some incentive to get going on your holiday marketing strategy! Don’t leave it too late or you seriously might miss your window of opportunity. The shopper’s will buy elsewhere and you don’t want to miss out on the sales! Happy planning!

I’ve been busy working on some holiday themes for my store Designs by Shell!

Just Chillin' Snowman and Reindeer Tee Shirts

Snowman and Reindeer in the Forest Wrapping Paper

Snowman Weight Lifting with Saying Mug

Coffee Time Sign Magnet

Brown Floral Trifold Wallet

Cozy House Wrist Watches


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