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Saturday, April 16, 2016

Marketing Yourself And Your Business

Perhaps you're quite familiar with an 'About Me' page or maybe this is the first you're hearing about them. An 'about me' page is basically a page that shows a biography telling a little about yourself and sharing what your business is all about. It is really to show a face to your customers. This offers your potential customers a practical and professional connection while giving exposure to your service or merchandise. Sharing a personal picture of yourself gives people an emotional connection as well. Remember visuals speak to people often better than written words. With attention spans being very short these days because of all the social media sites, it can be hard to capture one's attention with text alone.

The 'about me' pages are a valuable marketing tool and a great way to expand opportunities.  A well written and designed page can reach your customers on many different levels. Although one cannot offer items for sale directly from your pages, links to your store or websites can be added. Buttons that link to your other marketing sites like Twitter, Pinterest, LinkedIn or whatever sites you are using can be added to your page as well. This is a powerful marketing tool that you should be using. I have only recently been spending more time promoting my 'About Me' page.

When you're ready to create a page for yourself, remember to keep it real. People connect best with those who are positive and upbeat. Don't make yourself up to be somebody you're not. Share a little about yourself, things that you like to do, maybe a little about your family. Things that give people a little insite into who you are.  Of course, don't foret a great picture of yourself, people like to connect with a face. Share your business and anything else you feel is important. It's pretty simple and a professional way to market yourself and your business.

Check out other people's pages to see how they've done theirs and perhaps you'll get some more ideas too!

You can visit my page here:

Designs by Shell - About Me

Friday, April 1, 2016

Push and Pull

Guess you're wondering what I mean when I say 'push and pull', hey? Well I am referring to my gym workout today.  I did an intense cardio workout that really made me put my mind to it.  First let me say, that I am preparing myself for a one week bike tour that my husband and I will be doing in about 5 weeks from now on a trip to Spain. So excited for this but I want to be in good form for 6 days in a row of biking that consists of anywhere from 30 km to 50 km a day!  It's in the mountains and we ride from village to village while the tour organizers take our luggage from place to place for us. Of course, it's not a race we can set our own pace and rest when needed but it will still be lots of riding.

 I often set goals for myself when I go to the gym. Today my goal was to do 30 mins. on the stair climber and then 40 minutes on the bike. I got through the stair climber fine and proceeded with my bike workout. This is where I had to do a lot of self talk today. The first 15 minutes went by fine but as the time grew longer my mind kept saying ah, you don't need to do the whole 40 minutes you could stop at 30 or maybe even 25 minutes is long enough. I persisted, pushed and sweat my way along, at 30 minutes I was telling myself "you've got this, just keep pedaling you're gonna make it no problem. Somehow if I let myself off and don't reach for the goals that I've set I feel self-defeated and it makes it much harder to do my next workout. Glad I persevered and finished well! Does this happen to you?

I think this can kind of relate to business in the sense that we need to set those goals, big and small and follow through with them as hard as it may be. Sometimes we have to 'push and pull' to get things done. It's always a great feeling when you accomplish your goals too!

Where is She Going