Sometimes all you need is a fresh perspective. Think about how a fresh coat of paint can change the atmosphere of a room. When you add a new or different piece of furniture it can change the way you feel about a space. A fresh coat of paint can liven up an older item that isn't looking as well as it could. I had an old little side table that just simply needed to be sanded down and given a new stain or coat of paint as the base (the legs) were still in great shape. It had a few coffee cup circles on the surface and it was just sitting in a corner downstairs not really being utilized. So to save it from going to the landfill or second hand shop I thought I'd spruce it up a little.
I gave it a quick sanding with a sand block then dusted if off and chose to to give it a coat of black paint. The paint was an acrylic paint with a little bit of gloss in it. After a second coat I decided to paint it with a glossy varnish to add a little extra shine. The legs were already a black metal as you can see. I think it came out quite nice and makes a great useful little side table.
Perhaps you have some things in your home that you can freshen up. I was thinking the same principle could be applied to a website. I have a few different websites and have been thinking that I should freshen them up with a new look. The front page of your website is like your front door or your entrance, it's the first thing people see. A new design or an interesting title can bring more attention and make your site more appealing attracting returning visitors and customers. Keep your website up to date with regular tweaks and new things to keep customers coming back too! Make it easy for people to maneuver around your site, items and new categories should be easy to find. Always be creative and keep trying to better what you're doing. It will pay off in the long run!