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Tuesday, September 24, 2013

Stepping into Fall

Summer has come to an end and Fall is in full swing now. I think the fall season is probably my favourite season of the year. (Okay,spring is a close second, but I really do love fall) There are so many awesome things I love about fall or autumn, whatever you choose to call it, that I thought I’d share my list with you.

1) Colors of the trees and falling leaves

2) Nature walks in the crisp fresh air

3) Homemade soups

4) Pumpkin pie, of course with whipped cream piled high

5) Love my boots, tall, ankle, dress and casual

6) Fall flavoured lattes, thinking pumpkin spice, ginger spice

7) Fuzzy slippers, always wearing some in the house

8) Watching and feeling the warmth of the fireplace

9) Candles, add warmth and a glow to the atmosphere

10) Changing the summer bedding to warmer cosier fall bedding

Is fall one of your favourite seasons? Tell me one or two of your favourite things about it! 

Back to business… have you started planning your fall marketing strategy, yet?  Most small businesses count on the months leading up to the holidays as crucial days to reach their year end business goals. I know I’m already thinking of ways to increase my traffic to my store as well as planning for the coming holiday season.  Next week I’ll go into more detail and thought on what to do to embrace the busy shopping season as it approaches.  Thanks for visiting Designs by Shell

Gray Elephants with Sprays of Red Hearts Coffee Mugs

Cup of Coffee With Saying T Shirts

Purple Elephants with Hearts and Stripes Gift Wrap

Red and White Zebra Pattern Birthday Invitation

Purple and White Circle Design Wallet

Purple Blossoms with Heart Accent Gift Wrapping Paper


Thursday, September 12, 2013

Focusing on New Products

We’ve been getting a blast of heat here for the last few days, today is particularly hot! I have all the blinds and windows closed in an effort to keep the house cool, kind of helping!

So today I thought I’d share with you all of the new products that Zazzle has been pushing out in the last few weeks. Some great new items, so many in fact that it’s hard to keep up with designing but I’m not complaining as it expands the market reach!  Offering a wider range of products engages more people and potentially attracts more buyers. 

First we have these great Jelly Belly Tins to design, they come in a variety of cool shapes and sizes and you can choose your flavour of jelly beans or mints. They can be ordered in bulk too! These are great for wedding favours and baby shower keepsakes too! I think they will be popular as stocking stuffers as well!

Wrist watches in about 8 different styles like sporty, vintage, glitter, leather and the classic stainless steel type. Many different colors to choose from too! Adult styles as well as cute options for kids.

American Apparel brand offers leggings for women and girls in a fitted, cotton spandex blend. Perfect for layering. Find the design that speaks to you, maybe a simple word like ‘dance or active’ or a whimsical creation. Different colors to choose from.

Scarfs are another new product. Super soft 100% jersey cotton scarfs, perfect accessory to wrap yourself up in or give as a gift. One size fits all. Lots of designs and motifs.

Wallets in nylon, denim with coin purse and several different leather style wallets. A variety of sizes, color options and awesome designs available.

Several new styles of t-shirts, long sleeve tops and hoodies have also come on board. Lots of fun options for apparel!

With all of these new products it can sure keep one busy coming up with fresh and unique ideas for designing all of them. I think I have my work cut out for me for the next few months!

Here is a sampling below… thanks for visiting my store. I appreciate all of my customers and potential customers too! Designs by Shell

Cozy House Wrist Watches

Purple Hippo in the Leaves Shirts

Purple Blossoms Wallets

Starfish and Ocean Wallet

Pink Butterfly - Just Dance Legging

Colorful Butterflies Scarf


Tuesday, September 3, 2013

Styling for E-Commerce

Approximately a week ago I joined this great site called Polyvore. (follow me here) I had heard about it a few months back but hadn’t taken the time to look into it until recently. I’m so glad I did!

Polyvore is one of the biggest social and E-Commerce sites that boasts more than 20 million monthly unique visitors to its pages. It is a site where users can build sets and create collages using a very simple system to add products from other websites like  apparel, home decor items, watch trends and so much more. As you build sets you’ll understand the concept of layering items and playing with sizes and layouts.  Here is one of the sets I put together! You get the idea! 

How can Polyvore help or benefit small businesses like mine you ask?  Having an online business where I sell apparel, home and office items as well as unique products, I am able to work some of my items into a collage that I create. This is a great marketing benefit for those who work in the fashion industry, interior design and the beauty industry too! A huge benefit is that each of the items featured in a set or collage is linked to its original source allowing consumers to click through and be able to purchase the item right then and there.   A great way to gain eyes on your items or store!

There is other ways to use Polyvore as well, such as creating collages for holidays, birthdays or seasonal styles and decor. The ideas are only limited to your imagination!      

An amazing place for those who love fashion and can put great outfits together, imagine the potential here! If you need help putting an ensemble together this is the place to find the help you need. Perhaps you’re wondering should I wear tall boots with this dress or should I wear pumps. You can find all kinds of collages to answer your questions. You also learn about brands that you may not have known about. This is another of those fun places that can be a little addicting at first until you find the balance of working it into your daily routine. 

Basic tips would be to create sets, share them via Twitter, Pinterest or other social sites. Follow others and build a follower base. Like and comment on other users collages! That’s about it, just have fun!

Designs by Shell

Starfish and Ocean Bridal Shower Custom Invitations

Silly Little Monsters Pacifiers

Pink Wedding Cake Jelly Belly Candy Tin

Butterfly - Just Dance Legging Tights

Mauve and Green Floral and Stripes iPod Touch Case

Love on the Beach Save the Date Postage