Tuesday, January 19, 2016

Using Polyvore as a Marketing Tool

If you haven't gotten on the latest train to leave the station so to speak, you're missing out on some serious ways to market your business. Polyvore has been around for awhile but is taking off like a rocket, fast becoming the number one site for fashion finds, trend setting and promoting mood boards. This has become a great way to promote and market a business.

Polyvore promotes fashion, beauty, home decor and  art and expression. There are plenty of opportunities for online businesses to market products through this method.  It has become the highest converting social shopping site where members can discover and purchase items they find. Polyvore is said to have higher conversions driving more social commerce than Pinterest.

If you have an online business with products like I do, I highly recommend considering using this site to market your items and get them seen by millions. The more items you have out there the more potential for people sharing them and converting sales.

Through the Polyvore sight once you sign up, (super easy) you will begin by creating some collages, adding your own items as well as mixing in items of others. You will gain followers as you promote your collages and you will want to follow others. Liking and commenting on others creations is a good social idea and helps to encourage others to comment and share your creations too!

To Create an Account:

1) Create a profile
2) Load up your products
3) Design sets using your products
4) Connect with other Polyvore users

As you grow your following, people will discover your items and in time your products may get used by others in their collages which helps your business. This has been happening for me in just a short time. Many people use Polyvore to get inspired and comparison shop too, many want to see what the celebrities are wearing and using too!  If you have a brand or logo it can be good to include this in your collages as well.

I hope you give this site a try as I'm sure you will find it beneficial to your business in the long run. It's super fun and a little addictive too, once you start creating your sets you just want to do another and another.   Here is an example of one of my collages with my Birthday Party products! Feel free to follow me here!


Monday, January 4, 2016

Give Your Business A Boost

Tangible Ways to Boost Your Business in 2016

Running an online business and being up on marketing trends to propel you into the new year has got to be a top priority.  Every year the popularity of having an online business grows as more and more people want out of the everyday rat race and are striving for independence and work from home opportunities. For those already managing an online business the key now is how to keep your business in front of eyes and learning how to navigate all of the new tools and methods that are available to help your store or service grow. Opening an online business is easy, really anyone can do it the skill is actually in the operating, promoting and marketing of your website in order to build a steady customer base and engage people.  With e-commerce exploding, you've got to explore new options for growing your online business. Here are some tips to help you move your business forward this year. 

1) Create and offer top of the line content 

2) Target your audience

3) Make it personal

4) Create an experience for your customers

5) Impress your customers

6) Have a user friendly payment transaction system

7) Offer top quality products 

8) Offer promotions/coupons 

9) Stay on top of your marketing and SEO

10) Keep your list of long term and short term goals in sight

11) Invest in mobile capabilities

12) Build your brand

13) Complete a focused task everyday 

14) Blog about your business

15) Continue to plan, market and create 

One of the main goals of any business is to take your business to the next level. A good way to learn is from business forums, reading other's blogs and finding new ways of doing things. Here's to a great year in 2016! 

Wednesday, December 9, 2015

The Importance of Family Traditions

December is here and the signs of Christmas fast approaching are everywhere. Hope you've got things under way!  Christmas time, for many is a coming together of families and friends and sharing in the fun of traditions that for many have been passed down through the years.

Traditions are important because they often tell stories and can give insights into cultures and backgrounds of a family. It is said that family traditions help build stronger bonds and connections with one another. I'm sure you can think of some of your family Christmas get together's and have fond memories of some of the interesting or funny things that each gathering brought.

Thinking back to my childhood I have many fabulous memories of Christmas dinners with my grandparents, aunts and uncles, cousins, my mom and dad and my siblings. One would be the shared excitement of waiting to open the gifts that were piled around the Christmas tree. I'm reminded of the unique ornaments that my Grandma had on the tree, ( I know, right... they were those red plastic Santa's) and of course standing beside Grandpa as he skillfully worked the electric carving knife and cut the turkey. I can almost smell it! He would always give me a little sliver to eat! I remember my Grandma always put out these plastic banana boat shaped dishes filled with different Christmas candies that I loved to indulge in, probably too much! lol! We would have a sing song of Christmas songs around the piano and everyone would join in, mmmm, what good memories. Anyways enough tripping down memory lane for me!

 Over the years my husband and I have developed our own family traditions that we enjoy sharing with our family. Taking in the Christmas Eve service is very important to us as we are reminded of the reason we celebrate Christmas. The gift of the Savior and the blessings we have because of him fill up our hearts as we share this time with our family. Our tradition of the Christmas breakfast quiche couldn't be left out and opening gifts and sharing laughs with our kids is a special part of our traditions too! Of course, the delicious turkey dinner is always a welcome time to share together as well! Whatever you're traditions are continue them knowing you are creating special memories for each one you share them with. To my readers I want to say a big thank you for following and reading my blog this past year! I wish you all a wonderful Christmas and a blessed New Year!

Wednesday, November 11, 2015

Don't Miss The Window of Opportunity

Networking and connecting throughout the year has probably had a profound effect on the growth of your business. Opportunities abound when you make the right connections. It's not to late to build networking connections even now, if you find the right site that connects you to others that are like minded and willing to share for you it can greatly help your business. Don’t miss the window, if you’re just rolling along and haven’t started getting your marketing strategy for the busy shopping season in motion yet you've got to get started quickly as the season is fast approaching. I’m sure you know that the businesses in the malls are busy putting out there Christmas stock and setting up holiday displays to attract customers. Many of the big box stores started in October with putting their Christmas and holiday products out, a bit too early I thought. As an online small business owner I understand that we have to get on board early and be preparing our stores for those early shoppers. People are starting their shopping earlier and earlier it seems. Research shows more and more people are shopping online and this is a trend that surely will only increase with the convenience of it all. So in short, the key is to have a plan and make it happen. Take a look at your inventory and assess what you need or want to add to your inventory. What are the trends and items that will attract customers to your store front. The competition for online store owners is fierce so we have to make our products and shops look the best that they can. It takes great marketing effort and consistency everyday to draw the customers in. Decide on what new items to add to your inventory and which ones to promote. Use all available social media platforms that you are active in. Just do it subtly, nobody wants to just see a big push of your items, add something of value when you can. When using Twitter to market your products remember to include appropriate hash tags, like #sales, #deals, #blackfriday and so forth. This will help when people are searching for products and deals. If you use Pinterest you'll want to highlight your holiday boards that feature your products. Create unique boards like Christmas Trims. Winter Wonderland, Christmas Gadgets Everyone Can Use, you get the idea. Also include prices, Pinterest lets you add this! Well I hope this pushes you to work on your holiday marketing. Don’t leave it too late or you seriously might miss your window of opportunity. The shopper’s will leave your shop and purchase somewhere else and we don’t want to miss out on any sales! To Your Holiday Season! New Home Address Beautiful Flowers 2016 Calendar

Thursday, September 24, 2015

Revisiting Your Goals This Fall

With the beginning of the fall season, the daylight gets shorter and the night moves in earlier and earlier. The fall is often a time of new beginnings, perhaps returning to routines for many after a busy summer. For some it's the start of a new school year, perhaps a new job or the return to a gym or music class. I love the Fall season as it is the time the leaves begin to change to brilliant shades of orange, red and yellow and being out doors holds much appeal. God has given us such beautiful scenery to enjoy. On the weekends getting out for trail walks with my husband and a special coffee in hand is the perfect fall comfort for me! September can also be a time of revisiting your routines and a time to re set your goals. I hope as you read this it will inspire you to look at your goals whether for your business or for your daily life and see what you might want to change. If things seem stale and boring it might be time to rethink how you're doing things. Whatever you decide to do I hope you do something new and see great progress this month. I’ve been working diligently on my websites and my store as there is always so much to do with designing, marketing and finding new ways to get my designs and sites in front of the right eyes. Right now I'm also working on new Christmas designs for my shop, keeping things fresh! Stop by my store or visit one of my websites, you can find them in the side bar of my blog.

Thursday, August 27, 2015

Beautiful B.C. and Fitness

Living in beautiful  B.C. with this amazing year round climate has got to be the best. I love that every single day I have the opportunity to be outdoors, breathing fresh air and staying fit and healthy.  Some days it might be a neighbourhood  walk and other days I love to hop on my bike and go for a 8 to 10 km bike ride. I love to cycle on biking trails with my husband too. It’s the perfect exercise and fun on a weekend.  Sometimes it’s longer bike rides that include a lunch and a ride through parks and various attractions.  This summer I have done tons of biking, hiking and trail walking plus a little kayaking. B. C. has so many outdoor options for staying active.

A few days ago my husband and one of my sons and I did a 10km hike up a local mountain, Cypress to be exact. Some  steeper rocky sections to get through as well as some nice trail paths. A good mix of cardio for sure. We came across a bear on one of the trails, thankfully he kept going the other way. Once we got to the top of Eagle Bluff we had a beautiful view of the ocean. Chipmunks joined us for our lunch, eating trail mix  from our hands. A couple of huge ravens perched on rocks and trees very close to us, they were very chill’ and didn’t even make a noise. Made for some great pictures too!

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Exercise every day (even if it’s just a short burst) can not only benefit you physically but can keep you much more alert and creative mentally too! According to the Centers for Disease Control and Prevention less than one quarter of American adults get the recommended amount of aerobic & strength training exercise each week. Outdoor exercising particularly boosts energy and can help decrease feelings of depression and tension in your body. Going for a brisk walk, jog or bike ride daily can boost your mood and increase your overall energy, when you consider these things, it sure beats sitting on the couch.  So stretch yourself, walk a little more, get some fresh air and soak up some sun if it’s out, just because you can!

Whimsical Bee with Flowers Greeting Card
Whimsical Bee with Flowers Greeting Card
      
Whimsical Ladybug Pack Of Gift Tags
Whimsical Ladybug Pack Of Gift Tags
      
Whimsical Floral Tree Canvas Print
Whimsical Floral Tree Canvas Print
      

Wednesday, August 5, 2015

Using Airbnb the Pros and Cons

It’s been awhile since I’ve posted and just getting back from a holiday in the U.S.A. I thought it was time to share another post.

On this last trip my husband and I used Airbnb to book a couple of stays, the first place we stayed two nights and the second, one night. This was our first experience with this type of stay.  The first place was in San Francisco and was actually a great place, the host was very kind and went through the room with private bathroom and a private kitchen space with us, thoroughly. It was downstairs and they were upstairs. You could tell they were experienced at what to provide and had travelled lots themselves so had things set up perfectly. They provided fresh fruit and coffee and tea that could be accessed all day as well as fresh homemade bread and bagels for breakfast! They also had tons of brochures and maps available too!

My experience of the second place was not so good! Didn’t like the smells, they had a huge dog, (in the picture it looked much smaller) and it wasn’t modern or cozy. Oh well,we wouldn’t appreciate the good experiences if we didn’t have some bad ones! This particular host was pleasant but didn’t show us what we could use without us asking, it was kind of weird!  

Have you ever used Airbnb or would you consider this type of service in the future? Airbnb can be valuable to those that want to save money or if you choose to host to make some extra cash. Share your thoughts…

Here is a slideshare I created on the Pros and Cons of Airbnb

We have some great new products to design on at Zazzle, new shirt styles, boxers and boyshorts, sunglasses and some other fun items. Stop by Designs by Shell for a visit and see more…

Helicopter - Pilot Boxers
Helicopter - Pilot Boxers
 
San Francisco Cable Car 2 Inch Square Magnet
San Francisco Cable Car 2 Inch Square Magnet
 
Cartoon Hedgehog Tee Shirt
Cartoon Hedgehog Tee Shirt