Pin this! In the last few months Pinterest has gained huge popularity, not only for social media but it has become a known site for businesses to share their products and to be able to target consumers who are interested in checking out the latest and greatest images.
I’ve shared in another blog post what Pinterest is but I’ll go over it again briefly for those that haven’t joined this site yet. Pinterest is an image based social platform where users can create virtual boards on a variety of topics. For instance you might create a board about travel, cooking and recipes, your favourite movies, wedding decor or birthday cakes. Visuals get people interested much faster than words. A short description can be added underneath an image but the idea is that the picture is what interests you. Pinterest is a great site for organizing what you love and all the cool things you find on the web. A user can choose to follow other’s boards as desired. People are finding different uses for Pinterest all the time. Here is a page that will explain in greater detail all about Pinterest.
Using Pinterest for business is a great way to promote your products and or services. A way to advertise to the masses. Choose appropriate categories and start pinning your items to the virtual boards. When you pin your products there is the option to add a price tag this allows it to go under the ‘gift’ section on Pinterest. Another good tip for SEO is to add your website link to your products this will give you a backlink. When people find your boards or images interesting they have the option to like them, comment on them and re-pin them to their boards. Good descriptions and keywords are also important factors to consider when pinning.
Most businesses big or small can benefit from using Pinterest for marketing. Pinterest seems to attract a different group of user’s from FB and Google+. Exposure for your business is another great reason to be using Pinterest as it gives a good visual of what your business is about, what type of products or services you offer.
Pinterest users are not interested in dull, boring, run of the mill content. Generally people are looking for interesting, creative ideas, advice and attractive products that they can share and re-pin. Get creative with the images you pin, you want them large enough to attract attention but not so big that they can see all of the details unless they click on the image.
Well if you’re not utilizing Pinterest for your business I hope this has encouraged you to give it a go and see how you can make this great platform work for you.
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