Millions of marketers are taking advantage of social media marketing by using Instagram. Perhaps you’re one of them or have noticed this but are unsure of how it works and why it would be good for your business. Instagram is the perfect opportunity for companies to share their brand and blast out quick, short messages to their audience. People in general have short attention spans and jump quickly from one site to another. Instagram is a way to share your pictures and short messages in quick fashion.
Instagram is a mobile app meaning you can only post from your Android or iPhone not from the web. When you sign up for an Instagram account you will choose a profile picture and a name that you like. This could be the name of your business or a website that you manage. You will write a short description of your page and add a website link, this gives your audience a place to go and check out your business. Here is my Instagram page if you’d like to see what it looks like and feel free to follow me if you like! As you post your pictures you’ll get more likes and begin to gain follower’s! That means more potential eyes on your business.
I have just recently started using this platform so I still have much to learn about Instagram but I am slowly growing my followers and getting lots of likes on my pictures. As you’re posting your pictures try to think about you’re target audience and post things that will capture their attention. You may want to include pictures with a call to action that leads to your website. This is a great way to promote your products and or services.
Being an Instagram user helps to build trust in your company, a positive experience makes happy customers. It can also help you create a distinct personality for your business this is important too. Give it a try, you have nothing to lose and everything to gain if you want to grow your business.
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