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Tuesday, June 25, 2013

Content Curation and Creation

Recently I’ve been reading a lot about curating and creation. Perhaps you’re well aware of the terms. They go together!  For those who don’t know and are interested I thought I’d share what this is all about. 

Curating content is basically collecting and finding high quality, valuable content online and sharing it as a reliable resource for your readers. Many of us do this daily when we share content on Twitter, FB and Google. Perhaps on a niche topic you’d share a variety of types of content from others that are respected in their field. It could be sharing newsletters, video clips, statistics, polls, articles, images or whatever material you’ve found and put together on the subject. It’s about adding value from information that you’ve gathered together.

Creating content is when you share your own thoughts, new ideas, experiences and expertise about a subject. Something that you put together or come up with as your own content. From what I understand curation is not a stand alone, it can help your blogs and articles look pretty decent and may help get you more traffic but fresh original content is still very important.  After all your readers and follower’s want to hear your thoughts and perspective!

Here are some great sites I found on this topic!

Content Curation Definitions and Marketing

What is Content Curation

What Comes First, Content Creation or Curation

Most people end up using a mix of content curation and content creation. Curating saves people lots of time as they have access to a list or several resources in one place.  A good curator knows what their audience wants to hear and what the best choices of media to share would be.

As an example if you are a user of Pinterest like I am, you are already curating content. As you create boards on a specific topic or theme you are curating content. You can collect images from different sources on the web and ‘pin’ them to your boards.

Perhaps you have a favourite author, news anchor, or blogger that you look forward to reading or hearing their material and content regularly. That’s basically what you should strive for in becoming a good curator of content, find articles and media to share on things of interest to your specific audience and remember to add your own fresh thoughts and relevant ideas.

Well I hope this enlightened you a little and gave you an explanation of curated content and created content.

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