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Saturday, October 13, 2012

Keeping Your Content Fresh

With the busy shopping season soon approaching it’s important to review your website content and look for ways to freshen it up. I’ve recently been doing this with my store, Designs by Shell. When I started my business 4 years ago, everything was new to me, I was really only proficient at email and searching for things on the internet. In my business I draw, design and take photographs for products that I sell. In the beginning when I first launched my store many of my designs were very basic and lacked the correct keywords as I was just learning what those were all about too! For anyone that has an online store you know that there is a lot to learn in order to market your products and get them seen by the masses.  To market effectively is no easy task. We know that search engines love relevant and up to date content so it is within your best interest to stay on top of this. Researching for the best keywords to add to your products is a good idea. It’s important to choose keywords that are based on the real ‘thing’ that people are searching for. You want to choose words that are relevant to your product. Think of all the possible words that some one might put in the search to find your product.  So this week I’m working on products one by one in my store and checking to see that I’ve got good, relevant keywords and that I don’t have any spelling errors in there either.  It’ll take some time but in the end I know it’ll be worth it.  Products that don’t get found are pretty much useless so updating and freshening them up is a good idea.  Hope this helps some of you working on your stores too.

Here are some samples from my store. I try to add new designs daily so there are always fresh items, stop by for a visit when you can.

Elegant Purple Holiday Decor Postage Stamp

Purple and Black Zebra Print Birthday Invitation

Snowmen Playing in the Snow Square Stickers

Funny Snowman Scene - Assistance Required Cards

Retro Aqua Dots Drinking Bottles

Keep Calm and Rescue the Princess Mug



  1. Great post - I'm guilty of not updating my store as often as I should. Seems like real life -- work etc. just gets in the way and I don't have time to work on the fun stuff as often as I would like to.

  2. Hi Jayne, ya, everything takes time! Keep working at though!